OPEN ENROLLMENT 2025
Enhance Your Benefits Experience
Transform Your Open Enrollment with Our Comprehensive Packages
2025 OE Packages and Themes
Welcome to the ultimate solution for your Open Enrollment needs. Our packages are designed to streamline your process, engage your employees, and maximize the impact of your benefits communication. Dive into our tailored offerings and discover how we can elevate your Open Enrollment experience.
OE Package includes:
Two-Hour Strategic Discovery Consultation for Open Enrollment
- Engage in a focused, virtual consultation aimed at optimizing your OE strategies.
- Comprehensive audit of current OE communications, assets, and channels.
- Develop a refreshed branding and messaging framework.
Audit of Current OE Communications, Assets, and Channels
- Detailed review and feedback on benefits guides, flyers, messages, brochures, letters, etc.
OE Theme Creation by The Experience Lab
- Choose from three engaging themes: Sports/Football, The Whole YOU/Total Wellbeing, and Navigating Life/Changes.
3 Customized OE Assets
- Benefits Guide template with updated theme (up to 16 pages, print and digital ready).
- Mail-ready OE Post Card (5x7 full bleed, 4 color).
- OE Poster (11x17 full bleed, 4 color).
- Digital Banner Graphic for social media, intranets, screen savers/office TVs
7 Customized OE Messages with Recommended OE Timeline
- Tailored communications timeline and seven customized messages to align with your OE objectives and culture.
Explore Additional Options in The Experience Lab:
- Virtual Benefits Fair
- Employee Total Wellbeing Survey
- Customized Video
- Print Campaign
Themes for 2025 Open Enrollment
THEME 1 — PLAYBOOK
Coach them through the basics.
Empower your team with a winning strategy through our sports-themed OE campaign! This dynamic theme leverages universally relatable sports analogies to simplify complex benefits information, foster strategic decision-making, and inspire proactive participation during OE.
Get them excited to bring their A-game.
This fun concept promotes teamwork, support, and active engagement throughout the benefits open enrollment season. Energize your employees with motivational content and clear game plans to ensure that they feel confident about their benefits options.
Opt-in to “Your Benefits Play Book” OE campaign and lead your team to victory this open enrollment season!
Branding Ideas
- Benefits Guide = Benefits Playbook
- Benefits Fair = Pep Rally
- Save-the-Date = Sports Ticket format
- ESPN-like OE Video, OE Benefits Highlights Reel
Messaging Ideas
- Protect Your Blind Side with Accident and Critical Illness Coverage
- Block and Tackle with Identity Theft Protection
- Countdown to Kick Off
- Don’t Punt on Your Benefits
- Play of the Day OE Drills
- Don’t Fumble Your Chance to Enhance Your Benefits for Next Year
- Go for the Extra Point and Maximize Your Benefits
THEME 2 — THE WHOLE YOU
Total Wellbeing
Encourage your employees to thrive.
This comprehensive theme underscores your commitment to addressing the diverse aspects of employee wellbeing, including mental, emotional, physical, financial, and social health. By emphasizing holistic support, you empower your employees to make informed benefits decisions that enhance their overall health and happiness.
Inspire a personal connection.
With clear, empathetic communications and a strategic approach to your OE, this campaign ensures that every employee feels valued and supported in all facets of their lives - professionally and personally.
Commit to fostering a culture of total wellbeing with our “Supporting the Whole You” OE campaign and watch your employees engage and flourish during this open enrollment period.
Branding Ideas
- Design a culture and OE experience embracing all pillars of wellbeing: physical, mental/emotional, financial, and social/purpose.
- Use images of people experiencing life events and milestones.
- Incorporate company’s core values and value proposition.
- Highlight benefit personas and stories, including testimonials
Messaging Ideas
- Every Piece of You Matters - Embrace Your Whole Wellbeing this OE.
- Your Health, Wealth, and Happiness - Invest in All of You
- A Better You Begins Now - Check Out Your Total Health Benefits
- Empower Your Future by Choosing the Right Benefits Today
- Celebrate the Whole You by Exploring Your Head-to-Heart Benefits
THEME 3 — NAVIGATING LIFE TOGETHER
Announcing Changes and/or New Options
Reassure your employees they have the guidance they need.
Our "Navigating Life Together" themed OE campaign symbolizes clarity and guidance, reflecting HR's vital role in helping employees traverse the complex landscape of benefits and their overall health journey. With way-finding icons serving as clear markers, your employees can easily identify and explore different components of their benefits package.
Support their unique journey with clear design and communication.
With clear instructions and content, this theme simplifies benefits details into manageable, easily digestible segments. And the use of visual pathways aids the flow of information to empower employees to make informed decisions about their health and wellbeing. Each employee's path is distinct, and the HR team is there to support every step of the way.
Adopt our “Navigating Life Together” theme and guide your team to a successful and engaging annual benefits open enrollment experience.
Branding Ideas
- Embark on a journey to wellness with this year’s employee benefits OE.
- Chart the Course to Health with a Benefits Guide serving as a compass.
- Use navigational icons such as compasses and maps.
- Engage employees with a Benefits Scavenger Hunt.
Messaging Ideas
- Navigating Your Health - Chart the Course with Our Benefits Guide
- Find Your North - Explore Benefits that Align with Your Total Wellbeing
- Landmarks of Health - Identifying Key Benefits for 2025
- Charting New Territories - Check Out Our New Benefits for this OE.
Enhance Your Open Enrollment with Our Expertly Crafted Packages and Themes.
Our team at The Experience Lab is ready to partner with you to ensure your OE is not just a process but an impactful experience that resonates with your employees. Contact us today to get started!
