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Elevate Your
Benefits Experience

The Experience Lab’s 2025 Benefits Branding Packages

OE theme 2025_energized
OE theme 2025_fuel
OE theme 2025_blueprint
OE theme 2025_find your fit
OE theme 2025_build
AdobeStock_football-2
AdobeStock_whole you-2
AdobeStock_navigating-1

Elevate Your Benefits Experience

The Experience Lab’s 2025 Benefits Branding Packages

OE theme 2025_energized
OE theme 2025_fuel
OE theme 2025_blueprint
OE theme 2025_find your fit
OE theme 2025_build
AdobeStock_football-2
AdobeStock_whole you-2
AdobeStock_navigating-1

Your employee benefits are more than just a checklist of options – they are a reflection of your company’s culture, values, and commitment to your people. That’s why refreshing your benefits brand and visual identity is crucial in ensuring employees not only understand their benefits, but they also actively engage with them in meaningful ways.  

In the Experience Lab, we specialize in designing strategic, innovative benefits brands that transform how your employees connect with the benefits. Whether you’re launching Open Enrollment, welcoming new hires, or attracting top talent, our themed solutions ensure your benefits messaging is clear, compelling, and impactful.  

Why Refresh Your Employee Benefits Brand & Visual Identity?

  • Drive Higher Engagement – A strong, modern benefits brand captures attention and encourages employees to take action.
  • Enhance Understanding – Simplified, visually appealing designs and themed messaging make complex benefits information easier to digest.
  • Strengthen Employer Branding – A cohesive benefits identity and story reinforces your company’s commitment to employee wellbeing and recruitment efforts.
  • Boost Retention & Recruitment – A well-branded benefits program helps attract and retain top talent by showcasing the value of your offerings.
  • Deliver a Best-in-Class Employee Experience – A well-designed benefits brand with a creative theme makes benefits communications more engaging, intuitive, and enjoyable for employees, fostering a stronger connection and participation.

Three Tailored Packages to Elevate Your Benefits Experience

The Experience Lab now offers three strategic branding packages, each designed to engage employee at different stages of their journey.

All packages include:

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Two-Hour Strategic
Discovery Consultation

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Audit of Current Comms,
Assets, and Channels

theme-icons-package c

One of the Experience Lab’s
Benefits Brands/Theme

Strategic Branding Packages

theme package 1

Open Enrollment Package

Make Your
OE Unforgettable

Includes
One OE Benefits Guide with updated theme and content, Mail-ready Postcard, Poster/Flyer, Digital Image/Graphic for intranet or digital screens, 5 customized messages with a recommended timeline for you to send, and a PPT Template for meetings/virtual sessions.

theme package 2

New Hire
Package

Set the Right First Impression

Includes
One New Hire Guide with updated theme and content, One Orientation Slide Deck (Custom Designed PPT), 3-Minute Welcome/New Hire Video (animated), 3 customized messages with a recommended timeline for you to send, Mail-Ready  Postcard.

theme package 3

Recruiting Package

Attract Top Talent with a Strong Benefits Identify

Includes
One (1) Recruitment Guide/Brochure with updated theme and content, a Customized Landing Page for more detailed benefits and wellbeing program information, resources, and engagement tools, and a 3-Minute Recruitment Video (animated).

2025 Benefits Brands & Themes

RECHARGE YOUR LIFE – POWERED BY YOU

The Recharge Your Life benefits theme is designed to energize employees to take charge of their health, well-being, and financial future. "Powered by You" reinforces the idea that employees have the tools, resources, and support needed to make informed decisions and maximize their benefits. This dynamic theme focuses on energy, empowerment, and action, encouraging employees to proactively engage with their benefits, maximizing success both professionally and personally.

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FUEL YOUR LIFE – MAKE IT WORTH IT

The Fuel Your Life benefits theme is about empowering employees to live fully - pursuing passions, prioritizing health, and embracing new adventures with their wellbeing. Whether it's hiking a new trail, prioritizing self-care, spending time with loved ones, or focusing on building your retirement account, the right benefits fuel every step of the way. This vibrant theme connects wellbeing with benefits exploration and positions them as essential tools for living life to the fullest – physically, mentally, and financially.

OE theme 2025_fuel

YOUR BLUEPRINT FOR TOTAL WELLBEING

The Your Blueprint for Total Wellbeing benefits theme is all about positioning benefits as the essential tools and materials to help employees build security, stability, and success in every aspect of their wellbeing. Just like a well-designed building, achieving physical, mental, and financial wellness starts with the right blueprint. Whether it’s planning for the future, improving health, or constructing better work-life balance, this inspired theme encourages employee to take an active role in shaping their wellbeing using their benefits as the framework.

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FIND YOUR FIT, SHAPE YOUR FUTURE

The Find Your Fit, Shape Your Future benefits theme is designed to help employees explore and choose the best options for their unique needs. Just like finding the perfect fit brings comfort, confidence, and balance, this compelling theme reinforces the idea that employees are in control of shaping their future, with the benefits that fit their one-of-a-kind needs and lifestyle. Employees are encouraged to explore, personalize, and opt-in to their wellbeing – because finding the right fit makes all the difference!

OE theme 2025_find your fit

BUILDING YOUR BEST LIFE WITH BENEFITS

The Building Your Best Life benefits theme is engineered to help employees construct a strong, secure future by using their benefits to lay the groundwork for their health, mental wellbeing, and financial success. Just like a strong structure starts with a solid foundation, this memorable theme highlights the importance of choosing the right benefits to support every stage in life. From planning to grow your family to saving for retirement to protecting the family pet’s health – employees can build a tailored plan, ensuring their benefits work as the essential tools and materials need to create a fulfilling, well-supported life.

OE theme 2025_build

THE BENEFITS PLAYBOOK

The Benefits Playbook theme brings a sports-inspired strategy to your benefits program, coaching employees through key benefits decisions and empowering them with a winning game plan. Just like in sports, success starts with a strong game strategy, teamwork, and the right preparation – this fun theme is guaranteed to capture attention and ensure that employees are informed, motivated, and ready to win with their benefits.

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THE WHOLE YOU

The Whole You benefits theme is created to support employees in every dimension of their total wellbeing—mental, emotional, physical, financial, and social. More than just a benefits package, this theme reinforces your company’s commitment to holistic employee care, ensuring that every individual feels valued, supported, and empowered to make the best decisions for their overall health and happiness.

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NAVIGATING LIFE TOGETHER

The Navigating Life Together benefits theme is crafted to reassure employees that they are not alone in their benefits journey—We are here to guide them every step of the way. This theme symbolizes clarity, direction, and support, making it easier for employees to understand, explore, and confidently navigate their benefits options. Just like a trusted roadmap, this theme provides employees with clear markers, tools, and resources to help them make informed benefits decisions that align with their needs – because the right benefits lead to a brighter, healthier destination.

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Partner with Empyrean

Enhance Your Employee Benefit Experience with Our Expertly Crafted Packages and Themes.

Our team at The Experience Lab is ready to partner with you to ensure your OE is not just a process but an impactful experience that resonates with your employees. Contact us today to get started! 

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