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The Experience Lab

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At Empyrean, we recognize the pivotal role that benefits communications play in fostering employee engagement, satisfaction, and retention. Despite the strides made by employers in refining benefits plan designs and offerings, there remains a significant gap in developing communication strategies that fully unlock the potential of employee benefits programs and cultivate a more connected workforce. 

With the launch of our new communications strategy and creative custom content solution - The Experience Lab - you can now leverage Empyrean’s expertise to enrich your company’s culture through more meaningful engagement with your employee benefits and total well-being programs.  

We're READY- Are You?

Hope is not a strategy. Research shows that HR & Benefits leaders feel they lack the time, resources, and expertise in benefits communications that is needed to be successful. We are here to help! In The Experience Lab we serve as a strategic partner and extension of your team - working together to enhance the way you engage with your people and foster their wellbeing. 

The LAB Trifecta

Our solution and services extend beyond just creating customized content; The Experience Lab embodies a collaborative partnership with a team of experts specializing in creative design and benefit engagement. 



Develop comprehensive communication strategy aligned to your objectives and employee needs



Conceptualize engaging content that resonates with your people

Rocket Ship


Produce and distribute your custom content across various channels including email, text, push, video, print, and more

The Cornerstones of The Experience Lab Success:

Communications Strategy

Discovery & Development

Our collaboration kicks off with a dynamic strategy workshop that is specifically designed to support your company’s culture, benefits program objectives, and employee engagement needs.

This step is vital for understanding your unique challenges and success benchmarks. Aligning our strategy to your goals is a top priority, and we approach this task with focus and precision. 

During the workshop, we’ll conduct a comprehensive SWOT analysis to identify communication gaps, explore omni-channel opportunities, and define your company’s success metrics. The Experience Lab team will use their expertise in creative design and employee engagement to craft a tailor-made plan to bring your strategy to life. 

Employee Value Proposition and Strategic Framework
During the workshop, our experts guide your team to creating an employee value proposition that demonstrates the unique value you offer your employees. This includes components like benefits, total rewards, career development, and work-life balance, as well as your company’s culture, mission, and core values. Gartner reports that an effective EVP can lower annual employee turnover by as much as 69%.

Strategy and Success Metrics Deep Dive
The Experience Lab team will lead your team through a deep dive into the strategic process of developing and implementing key performance indicators that align with your company’s core objectives. Success metrics not only enable us to monitor the effectiveness of our communications strategies, but they also provide the opportunity to assess and finetune the employee experience and journey on a continual basis.

Action Planning and Execution
Facilitated by our expert consultants who specialize in communications, benefits strategy and engagement, and creative technology, these sessions include interactive brainstorming exercises that foster creative thinking and collaborative problem-solving. The outcome is a robust strategic annual communications plan with actionable steps, prioritized engagement initiatives, customized assets, and clear milestones for achieving short-term and long-term goals.

Continuous Improvement Through Analytics

Quarterly Lab Reports & Recalibrations 

An integral component of The Experience Lab is our team’s direct access to real-time analytics and feedback mechanisms. This invaluable resource empowers us to continuously assess the effectiveness of our communications and engagement strategies, enabling our team to implement data-driven adjustments seamlessly throughout the year.

Harnessing these actionable insights, we curate a Quarterly Lab Report for our clients, encapsulating progress metrics, pivotal insights, and strategic recommendations. This iterative approach ensures a continual enhancement of your employee experience and engagement journey.  


Unlock the full potential of your benefits program

A creative benefits strategy is only effective if your employees are aware and engaged with what’s being offered to them. The Experience Lab team offers an innovative approach to creating your communication strategy and a diverse range of custom content options specifically tailored to your company’s needs, such as digital benefit guides, targeted email campaigns, educational videos, and more!

Check out a few examples of our work below: 

Lab Results

Client Benefits Microsite

Showcase your benefits program for new hires and family members.

Custom Videos

A sample of custom video production by the Empyrean creative team.

Quick Start Guide Sample

A sample of a quick start guide to help get people started with enrollment.

Digital Benefit Guide Sample

A sample benefits guide made by the Empyrean creative team.

Benefits Guide in Spanish

A sample of working with multiple languages, including benefits guides.

One of the first brands to work with Empyrean’s Experience Lab was able to reduce the portion of employees who declined health benefits coverage in 2024 by 7%, compared with the previous year. At the same time, the company encouraged 44% of employees to enroll in a newly offered PPO.


Let's Transform Your Benefits Communication

If you’re ready to elevate your benefits communication, we’re here to help. Reach out to us and let’s discuss how we can collaborate to create an effective communication strategy tailored for your team.


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